Marketing & Community Building Strategy

Phase 1: Foundation (Months 1-2)

• Establish presence on LinkedIn, Twitter, and Instagram

• Create separate profiles for Turkish and English content

• Develop content strategy focusing on AI, startups, and blockchain

Phase 2: Engagement and Growth (Months 3-6)

• Increase posting frequency and engagement

• Start live sessions and launch YouTube channel

• Initiate user-generated content campaigns

Phase 3: Community Building (Months 7-12)

• Launch private communities on Facebook and Discord

• Implement content series (Founder Spotlight, AI Insight of the Week)

• Collaborate with influencers and host virtual events

Phase 4: Scaling and Global Reach (Months 13-18)

• Launch podcast featuring AI experts and successful founders

• Implement advanced video strategy on YouTube

• Expand to new platforms (e.g., TikTok, Clubhouse)

• Launch global community initiatives (ambassador program, virtual summit)

Ongoing Strategies

• Content repurposing across platforms

• Community management and engagement

• Analytics-driven optimization

• Cross-promotion of Otonom projects